Call for ban on drug adverts that target consumers

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Call for ban on drug adverts that target consumers

Natasha
Jojoa Burling
Samantha Murton
Council of Medical Colleges chair Samantha Murton says removing direct advertising of prescription medicines would free up the country’s overstretched medical professionals
No patient would say, ‘I saw an ad therefore I am more active in my healthcare’ The Government is being challenged to ban direct-to-consumer adv