‘Pop, drop and go’: Successful brand revival boosts Vitaco to top spot

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‘Pop, drop and go’: Successful brand revival boosts Vitaco to top spot

By Zahra Shahtahmasebi
Vitaco Health NZ team 2024
Vitaco Health staff members (Back row from left) John Stanton, Michael Syme, Hamish Oliver, Brent Hall, Lorraine Moser, John Nairn, Rachel Faulkner , (Front row from left) Lynette Finlay, Kim Patterson, Nicole Drexler and Tamryn Timms
Vitaco Health’s hard work to revive its effervescent tablet brand paid off when it walked away with Natural Health Product NZ’s Supreme Award last wee