‘Pop, drop and go’: Successful brand revival boosts Vitaco to top spot

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‘Pop, drop and go’: Successful brand revival boosts Vitaco to top spot

By Zahra Shahtahmasebi
NHPNZ 2024 winners
Natural Health Product NZ 2024 winners (from left) Chris Johnson of Anagenix; John Stanton and Kim Patterson of Vitaco Health; Andrea Fenner and Jacob Clayton of Swisse [Image - Supplied]

Vitaco Health was stoked to walk away with the top prize at the recent Natural Health Product NZ awards night. Zahra Shahtahmasebi reports

Consumers are more health aware and becoming more educated. With their increasing knowledge they are seeking out particular ingredients rather than mo