Nataly Martini provides a brief overview of selected causes of dizziness and vertigo, such as benign paroxysmal positional vertigo and vestibular migraine. Through case studies, she explains how these conditions may differ from serious clinical syndromes such as cervicogenic dizziness, highlighting the complexities, risk factors and management of these conditions
Chemist Warehouse more media machine than pharmacy titan
+Business
In print
Chemist Warehouse more media machine than pharmacy titan
Thursday 12 July 2018, 10:19 AM
Marketing expert Lauren Fried describes Chemist Warehouse as a marketing machine and expects the company to have as much success in New Zealand as it does in Australia
Cunning marketing and media strategies have been as important as retail sales in powering Chemist Warehouse’s rise to prominence across the Tasman. Pharmacy Today reporter Miranda Cook asks if the same techniques could work here ahead of the pharmacy giant’s planned national expansion
Chemist Warehouse is a marketing powerhouse that successfully spends millions of dollars to look cheap and it’s likely to dominate New Zealand’s pha