Beauty category decline: ‘A shadow of its former self’

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Beauty category decline: ‘A shadow of its former self’

Paulette Crowley

Paulette Crowley

Lipstick
The lipstick effect is not happening in pharmacy, despite tough times [Image: iStock.com – GoodLifeStudio]

The beauty category continues its long-term slide although all is not lost, as prestige brand opportunities exist in other areas of pharmacy, Paulette Crowley writes

The “lipstick effect” is an old retail theory that customers gravitate to the least-expensive luxury item during tough economic times. And though it’s